Founded on the belief that no content is as powerful as the content produced by consumers, Sparkle is on a mission to help organizations realize this potential to its fullest. By combining world class technology with a deep understanding of the challenges facing marketers, we allow organizations to drive a new level of engagement.

Marketers increasingly use social media to distribute their message. But social networks make it increasingly hard for brands to get visibility without paying, and content lifetime is very short. Therefore, marketers must focus on driving organic reach with the help of their loyal fans.