The Sparkle Blog

Make Social Media and User-generated Content Work for You


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How to Use Social Media to Boost Your Next Event!

By | May 23rd, 2016|Categories: Events|

So you’ve got a great event coming up and want to use social media to promote it and engage participants before, during and after the event? We’ve got some tips for you what to think [...]

Presenting the Sparkle White Label Solution

By | April 5th, 2016|Categories: Product updates|

The majority of our clients believe that Sparkle is so easy to use that they require no or very little support. But if you are working on a more advanced integration or are looking for [...]

Introducing Our New Location Based Search Function

By | March 30th, 2016|Categories: Product updates|

Using Sparkle to collect posts using certain hashtags is a great way to capture fresh and engaging user generated content for your marketing. But what we've experienced from our works with clients is that sometimes you [...]

How To Collect User-Generated Content Legally with Rights Management

By | March 22nd, 2016|Categories: Marketing, Product updates|

User-generated content (UGC) in marketing is more relevant now than ever. It’s a key ingredient in your marketing mix in order to convey that authenticity that consumers crave today and in order to gain a [...]

How New Zealand’s largest outdoor adventure retailer uses Sparkle!

By | March 9th, 2016|Categories: Testimonials|

We met up with Durand Coldicott who is the Web Store Manager for Torpedo7, New Zealand's largest outdoor adventure retailer. Torpedo7 sells a pretty diverse range of goods, with product categories including mountain biking, running, motocross, [...]

Snapchat for business – how you could use it and why it works

By | March 7th, 2016|Categories: Marketing|

When Snapchat was first released five years ago, a lot of people dismissed it as a passing fad. However, with almost 200 million users, it has definitely proved itself to be anything but the flavor [...]

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